What’s your major and potential career paths in that field?
My major is Digital Communications and Marketing, and it was originally geared towards becoming a social media manager and online marketer. My goal is to go full time into content creation (blogging, vlogging, podcasting, etc).
What made you choose your major?
So, I actually made it myself. Long story short, I was a Photography major at first, but then I started to realize that it was not quite for me, so I was stuck trying to figure out what was the best path for what I really wanted to do, which was using social media and the Internet to promote good causes, and I realized my school didn’t have anything for that already in place, and I did not want to transfer schools 2 years in. So I found what is called a Special Major, where I got to work with different departments to make a degree that best suit my career objectives. Et voila, my major was born.
What are common misconceptions about your major?
For having a DIY Degree as I like to call it, everyone assumes they can do it when I tell them about it. And to be honest, they probably can’t. It takes quite a bit of focus and self-awareness to make your own major, you don’t have an advisor who can easily guide you through your program because you are the one who will know it the best, and there is A LOT of paperwork to be done, signatures to get, and potential headaches. Also, there was a GPA requirement I had to meet to be considered to pursue it.
With specifically the Digital Communications and Marketing idea itself, I am constantly told that I am going to have no issues getting a job. I really don’t know how accurate that statement is to be honest.
What made you confident that your major was right for you?
I spent an entire month making it and finding appropriate classes and meeting with advisors and deans to make it a reality. But when you actually have to write out your educational and career objectives, you are pretty confident you are headed in the right direction.
What advice do you have to people who want to study your major?
See if it is even a possibility, or necessary. If you are interested in Digital Communications or Marketing, see what your school already offers and see if it fulfills your needs. If you really want to make your own major, you definitely need to have objectives in mind already. Also, find the head person for doing the special major and meet with that person to clarify everything before getting started.
What’s your favorite major class that you’ve taken?
I’m going to do, one from each half of my program.
For Marketing, I took a Buyer Behavior class that took a very psychological approach to why we as consumers do certain buying behavior. I am also taking public relations class currently that is super interesting too.
For Communications, I’ve taken quite a few creation classes (ie photo, video, podcasting, etc.) and I really enjoy content creation and want to do it full time if I can, so I really enjoyed these classes.